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Converse lutte contre le sida

Source: www.gemme-fashion.com


Parce que 5800 personnes meurent encore chaque jour du SIDA en Afrique, la marque de chaussures Converse a mis à contribution cent artistes du monde entier afin de lutter contre cette maladie. Le programme Converse 1HUND(RED) ARTISTS soutient (PRODUCT) RED, une marque créée par le chanteur de U2 Bono et Bobby Shriver (Président de Dette, SIDA, Commerce, Afrique) et qui a pour but de mettre à contribution le pouvoir du consommateur dans la lutte contre le SIDA en Afrique.
Une belle initiative économique
C’est une belle initiative économique qu’a lancé (RED). Sans faire appel aux dons, (RED) a trouvé le moyen de générer un flux durable de fonds issus du secteur privé pour le Global Fund (la plus importante organisation de financement de programmes de lutte contre le SIDA, la tuberculose et le paludisme). Les consommateurs achètent une paire de Converse, et, sans que cela ne leur coûte rien, des fonds sont reversés au Global Fund.
Plus de 30 millions de dollars mis à profit en Afrique
Plus de 30 millions de dollars ont déjà été mis à profit sur le terrain en Afrique. Un traitement anti-rétroviral a pu être fourni aux personnes séropositives, des programmes de prévention contre le VIH ont pu être financés, et des traitements à bas coûts nécessaires pour réduire le risque de VIH de la mère à l’enfant ont pu être prodigués.
Des chaussures en édition limitée
Artistes de renom, designers et musiciens du monde entier, tous ont mis leur talent au profit de la bonne cause. De Michael White (le frère de Dondi, le célèbre graffeur de la fin des années 70) à Dr. Romanelli en passant par Gary Koepke, les artistes ont créé des Converse originales et en édition limitée. Elles sont disponibles dans tout la France chez les revendeurs spécialisés et en ligne sur www.converse.com .




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Xtreme Biography: Santa

- When Santa isn't bringing toys to good little children, you might be surprised to find him on the naughty side of town. You shouldn't be surprised, though. Santa's kind of a dirty old man. Watch the hilarity on Atom.com
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Converse All Starts News

Converse 100th anniversary shoes in a box - Retro To Go


Converse 100th anniversary shoes in a box
Retro To Go, UK - 5 hours ago
To celebrate the 100th anniversary of the Converse All Star basketball shoes, the company has produced a very special limited edition - these Converse 100th ...

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Memorial falls to Converse Wagner despite early lead - Victoria Advocate


Memorial falls to Converse Wagner despite early lead
Victoria Advocate, TX - 13 hours ago
"We had a good start," said Memorial coach John Grammer, whose team dropped to 16-6 and 2-1 in district. "We made some shots early, which is what we needed ...

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New movie stars Australia with lots to offer - Chicago Sun-Times


New movie stars Australia with lots to offer
Chicago Sun-Times, United States - Jan 4, 2009
Funky lounge music wafts out of the Prairie's bar as people -- strangers -- converse like they've known each other for years. Another spectacular Parachilna ...

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Highly skilled purchasing pros needed for global MRO sourcing jobs - Purchasing.com


Highly skilled purchasing pros needed for global MRO sourcing jobs
Purchasing.com, MA - 1 hour ago
In the MRO sourcing organization at Dow Chemical, Brad Gray, global purchasing director, and a member of Purchasing’s All Star MRO Buy team for 2007 looks ...

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Florida’s Rowley Finds His Niche - New York Times


New York Times

Florida’s Rowley Finds His Niche
New York Times, United States - Jan 4, 2009
Butch Sr. said his son was a lot like his maternal grandfather, John Walz, whom he described as a man who could converse with an elevator operator and a ...

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Clemson women open ACC play with win over Hurricanes - Daily Journal


Clemson women open ACC play with win over Hurricanes
Daily Journal, SC - Jan 5, 2009
Bryelle Smith knocked down a three-pointer for the corner to start the rally as Clemson scored the next seven points en route to a 22-2 run in a six-minute ...
College roundup: Clemson women win; Wofford, Upstate women fall Spartanburg Herald Journal (subscription)
all 2 news articles

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Girls on film - San Antonio Current


San Antonio Current

Girls on film
San Antonio Current, tx - 14 hours ago
... digital video projection, “Isabelâ€, or to converse at all after watching Guillermina Zabala’s terrifying three-channel installation, “State of Disunion. ...

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Accused guinea pig mutilator pleads not guilty - Roseville Press Tribune


Roseville Press Tribune

Accused guinea pig mutilator pleads not guilty
Roseville Press Tribune, CA - 23 hours ago
Junaid, dressed in a tan suit and black Converse All-Stars and with his long dreadlocks pulled back in a ponytail, was joined by members of his family in ...

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Holding out for a hero: Frank Miller on his 20-year tussle with ... - Independent


Holding out for a hero: Frank Miller on his 20-year tussle with ...
Independent, UK - Jan 3, 2009
What's the big deal about Converse All Stars? "Isn't it obvious? I mean, what's the big deal about the Pietà? They're beautiful!" responds Miller. ...

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Sean's strange recipe for marriage - Stuff.co.nz


Stuff.co.nz

Sean's strange recipe for marriage
Stuff.co.nz, New Zealand - Jan 6, 2009
The former James Bond star has been married to Micheline for over 30 years but cannot converse with her in her native French. He said: "I don't speak a word ...

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